Up Next With Us

April

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A couple of weeks ago, Mojca had an idea: put bird food in front of the house.

I was skeptical but agreed—winter makes food scarce, and the birds could use a hand.

Fast forward a few days, and Mojca ripped open an Amazon package containing a solar-powered birdhouse. She filled it with bird food and placed it on the table outside, perfectly positioned for us to enjoy a front-row view of our feathered visitors.

Three days passed. Not a single bird showed up. Mojca was disappointed, feeling like she’d failed the hungry birds.

We asked for advice online, and someone suggested the birds might be picky and prefer sunflower seeds. Mojca swapped the fancy mix for pure sunflower seeds. Another three days. Still nothing.

More suggestions rolled in: “Try hanging the birdhouse on a tree.” Ha, makes sense, bird likes trees, after all.

Mojca hesitated—hanging it on a tree meant she wouldn’t get an up-close view of the birds. But for the greater good, she gave it a shot.

Almost immediately, birds started flocking to the birdhouse. Within days, it was a bird buffet, and we could barely keep up with refilling it.

The lesson isn’t about feeding birds. It’s about positioning.

No matter how good your offer is—fancy bird food, solar-powered tech—none of it matters if your positioning is wrong. You can waste endless time tweaking the offer or fine-tuning variables that won’t move the needle. Or, you can think strategically: where is your audience? Where are they comfortable?

Find their tree, and the results will follow.